General Commercial & Industrial SA on Tuesday announced it has selected SingularLogic's Galaxy CRM system to maximise sales procedures and to improve the services and experience offered to its customers.

General Commercial & Industrial SA is a dynamic Greek company listed in the Athens Stock Exchange and has a customer base of 4,000 customers, among them some of the biggest companies in the construction, shipping and oil sectors.

The Galaxy CRM system will contribute to better coordination and structured management of information, while automated job flows will accelerate order procedures and ensure the implementation of complex commercial policies and necessary profitability control on each offer.

The new software will be used in Athens and Thessaloniki and will be linked up to the existing ERP.