Greece needs a strong nation brand highlighting the country's comparative advantages, once its fiscal program ends, Prime Minister Alexis Tsipras said on Friday, during a National Council for Communication Policy (SEEP) meeting.

"The key to changing the country's image is using effectively the country's comparative advantages and promoting the economy's recovery and the reforms taking place," Tsipras said at the meeting at Maximos Mansion, according to his press office.

Information and Communications Secretary General Lefteris Kretsos presented a three-year national strategic plan, and SEEP discussed the initiatives it will take to promote the country and its tourism abroad, including campaigns for targeted audiences.