The Benaki Museum (Pireos), in collaboration with the French School of Athens and the Zervos Museum (Musée Zervos in Vézelay, France, presents the exhibition titled “Christian Zervos & Cahiers d’Art – The Archaic Turn”, dedicated to publisher, art critic and founder of the avant-garde journal Cahiers d’art and the man who linked Greece to the cutting edge of inter-war modernism architecture and its main expression. The main aim of the exhibition which runs through March 1, 2020, is to introduce to the public a personality of Greek origin who remains more or less unknown in his own country, as opposed to his international recognition.
On 5 August 1933, a group of friends, including Le Corbusier, Fernand Léger, László Moholy-Nagy, Siegfried Giedion, Nikos Hadjikyriakos-Ghikas and others, boarded the vessel Afros for a five-day voyage around the Aegean, with stops in Aegina, Poros, Serifos, Ios, Santorini and Sounion. There, as Giedion wrote, they recognised that “the Greek form was born from this light and this earth”. The cruise took place on the side lines of CIAM IV (4th International Congress of Modern Architecture) and marked the emergence of Greece as the supreme locus where past and present make up the modern condition. The person who was responsible for connecting Greece with the crème de la crème of modernism, was Christian Zervos (Argostoli 1889 – Paris 1970), whose gallery had the exclusive rights to publish and promote the paintings of Pablo Picasso, resulting in a monumental work of 33 volumes.
The exhibition is curated around Zervos’s first journey returning to Greece and the publishing house’s first archaeological publication, which presented an overview of Greek art. The book was titled “L’art en Grèce, des temps préhistoriques de début du XVIIIe siècle”, and was presented at the time as “an essential handbook for the understanding of modern art” intended for artists and poets.
Zervos suggested, in both archaeological books and the journal, a new perspective on archaeological finds, which activated them in the present, recording modern art within a historical perspective, mainly through photographic juxtaposition and the creation of elective sympathies.
Approximately 60 rare and unique works of modern art by Matisse, Miró, Picasso, Laurens, Calder, Lam, Kandinsky, Ghika, Sklavou, Giacometti, Brancusi and others, from the personal collection of Zervos, will travel for the first time outside Vézelay to be presented in the exhibition. At the same time, documentation from the Musée Zervos and from archives and libraries in Greece and Paris will reveal the significance of Cahiers d’art in the development of modern art in Paris. The exhibition will also highlight the wider context of the creation and engagement with “Mediterranean primitivism” by the proponents of modern art. Finally, the activity of Christian Zervos will be correlated with modern Greek intellectual life, defining the foundations of his methodology in relation to his Greek origins and highlighting his importance in the reception of modernism in Greece.
The exhibition is directly linked to the research program of the French School in Athens, entitled “Christian Zervos au miroir de la Grèce”.